CLOSE THE GAP BETWEEN MARKETING & SALES

Middle-funnel development

Your Marketing Team gets leads. Your Sales Team closes deals.
Wigler Group bridges the gap, following up with your prospects so they don’t get lost in between.

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MARKETING

Marketing generates qualified leads.

Marketing is frustrated when internal sales people forget to follow up with leads or let them fall through the cracks.

The problem

SALES

Internal sales people are incentivized (i.e. with commissions) to focus on opportunities that are closest to the finish line.

Therefore, they procrastinate on following up with leads whose decision making timeline is further in the future.

Our service

FOLLOW UP

We assign an expert Business Development Specialist to work for you, calling and emailing your leads regularly until they are ready to take the next step.

CONSULT

We advise on sales and marketing best practices as an extension of your team.

MANAGE

We manage your assigned Business Development Specialist to make sure they are doing a good job.

Bridge the gap

Let us discuss your goals and explore how Wigler Group can help

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The results

Featured

Building new relationships in the market

A 100-year-old IT Consulting firm in South Florida was dependent on existing client accounts and referrals for new business. The firm’s capacity to add new customers was very limited as their sales team stayed focused on immediate opportunities and didn’t have the bandwidth to build a long-term pipeline with new business opportunities.