
MSP/VARs Channel Partner Development
for Niche Technology Vendors
Wigler Group focuses on developing channel partner relationships…
…so our Channel Manager clients can focus on generating bids and revenue
The challenge
How can we stay focused on generating revenue from channel sales while continuously prospecting for, reigniting, and furthering channel relationships?
By leveraging Wigler Group’s expertise in targeted outbound prospecting, channel managers can focus on strategic planning, relationship management, partner satisfaction, channel sales, and other critical tasks rather than spending valuable time on repetitive and time-consuming cold calling efforts.
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Do It Yourself
Balance building new channel relationships with submitting bids and fulfillmentHire Wigler Group
We focus on prospecting so you can focus on revenue -
Do It Yourself
Recruit, hire, lead, coach, and retain a full-time Business Development RepresentativeHire Wigler Group
Our experts become a turnkey extension of your channel partner team -
Do It Yourself
License expensive B2B contact databases or risk buying low-quality dataHire Wigler Group
Best-in-class contact information through our partnerships with leading providers -
Do It Yourself
Iterate through various strategies until you find the right approachHire Wigler Group
Proven methodology that works specifically for clients just like you

Our model
We put our revenue at risk to win partnership opportunities for you
Break-even retainer
We provide our complete staffing, management, technology, and consulting solution to you, at cost
Pay for results
We deliver qualified appointments with channel partner prospects at a fair market cost per meeting
Our service
STRATEGY
During our first month, we collaborate to develop your outbound plan:
TARGETING
Define your ideal channel partner
MESSAGING
Hypothesize why they should care
IMPLEMENTATION
PROSPECTS
Initial research, identifying leads and their direct contact information
TRAINING
We train your assigned Business Development Representative
MANAGEMENT
We manage your assigned Business Development Representative to make sure they deliver results
We advise on prospecting and partner development best practices and strategies

Begin your prospecting journey today
Let us discuss your goals and explore how Wigler Group can help